UI/UX Design deals with specialized design services of desktop apps, mobile apps, web apps, and games. UX or user experience determines how an app should ideally work while UI or user interface deals with who write code to make it work. An efficient user interface covers the gap between the human brain and the digital product you offer. Based on the behavioral patterns and in compliance with the Human Interface Guidelines we create delightful user experience – simple, intuitive, and efficient.
Why UI and UX?
User interface design is focused on the look and layout — how each element of the product will look, including buttons, placeholders, text, images, checkboxes, and any visual interface elements people interact with.
UX design determines how the interface works and how people interact with it, and UI design creates an interface’s look and feel. UX is more concerned with conceptual aspects, and UI focuses on a product’s aesthetic aspects — color palettes, button styles, animation, graphics, typography, diagrams, widgets, and many other elements to make the websites, applications, plugins, themes, etc. look neat and clean while still being intuitively functional to the user.
Meanwhile, User experience is the overall experience a user has with a company’s products or services. Good and bad user experience design is determined by how easy or difficult it is to interact with each element or aspect of a product or service. Does the button color and position encourage people to click, or make them hesitate? Does adding more detailed steps to the onboarding process add clarity? Does improving the content of a page increase conversion? UX design is responsible for answering questions like these.
UX design mainly involves research to understand things like customer pain points, potential market gaps, and competitor analysis. Besides focusing on a deep understanding of users and unmet market needs, UX also takes into account the business goals and objectives to build products that align with the company’s visions and missions. UX best practices improve user interactions and perceptions of products and services as desired by the company.
We always ensure that the end-user is at the heart of our design considerations, offering a range of design services from UX research to interaction design, as well as full usability audits. Our UX design approach is rooted in collaborative and iterative design, and our participatory mindset, coupled with our open communication approach is how we always work. We believe that the key to success rests upon data-driven user insights, clearly defined goals, and solid validation.
Our experts design and create digital experiences that are purposeful and enjoyable for end-users, as well as for our clients. Your users are our first priority, and our minimum goal is a client’s maximum satisfaction. We focus on what’s really important for you, and will we make sure that all requested and required features are discussed and delivered.
Our UI/UX Services
- Design thinking
- Interactive Prototyping
- Web page design
- Mobile app UX and UI design services
- UI and UX consulting
- Customer Journey Mapping
- Cross-platform experiences design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design