Search Engine Optimization (SEO)
Getting to the top in google search is not always easy. We help our clients win the competition to rank in Google and other search engines. Your SEO should always be in the hands of experienced professionals.
What is SEO?
According to WebFX, over 55 percent of businesses invest in professional search engine optimization (SEO) services. SEO is the process of improving (optimizing) a website so that it is more readily found online. It primarily focuses on improving a website’s rankings in search engines like Google Yahoo, and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. There is a likelihood of more business as a result of more traffic to the website.
SEO services may include any particular method which will result in more web traffic for the website. The most obvious aspects of this are page optimization and link building. The industry is divided into so-called “white hat” and “black hat” optimization. White hat SEO is largely based around content creation and pays special attention to webmaster guidelines published by Google and other large search engines. Black hat SEO could care less about the guidelines and will do anything possible to get higher rankings.
SEO, search engine optimization, is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business. There are several different types of SEO services that focus on different elements are search optimization and online visibility. In order to rank well within search engines like Google and BING, a search engine optimization company may implement technical website optimization, on-page, and off-page SEO with a focus on organic SEO and/or local SEO services. Traditional organic SEO focuses on improving rankings within the typical search engine results area.
Local SEO focuses on improving rankings within the “local-pack”, which is the area within results that has a map with three local businesses listed. Local SEO is important to businesses because they rely on local or regional customers. While organic SEO can help find local customers, it is most important to businesses with a national and international focus. Reputation management is an important part of online optimization because it fosters a favorable view of an organization, its services, and its products. Search engine marketing focuses on increasing brand awareness and online visibility. Both reputation management and search engine marketing help increase the likelihood of a potential customer becoming a customer.
Scope: How do you do SEO for a website?
Complete SEO Audit
Our first step through the process is a complete audit of your website. We give a complete report of bugs, vulnerabilities, strengths, and weaknesses.
Optimizing your website pages in order to get a higher rank and more traffic in google searches is called as On-page SEO. It is the process in which our expert will analyze your whole website pages such as the quality and uniqueness of your content, title, meta tags, images, internal links, and even URL structure with the use of special tools and techniques.
Competitors analysis includes a complete report of the businesses you are in competition within a specific niche. It is very critical to know who are your competitors and what are their strategies in order to get better SEO results.
Off-Page SEO is to manage the reputation of your website outside your website to improve its ranking in search engine pages. In order to get good results, it is important to know and use some hidden factors such as choosing the right pages for your backlinks, selecting relevant high traffic pages, proper use of anchor text, authority links, and do-follow links.
Create an SEO Strategy
We are very transparent about the strategies that we use to obtain certain results. Due to the nature of the investment in long term organic search results, it is crucial for us and our clients to be on the same page. The long term SEO strategies must remain in position even when your website developers are changed over time, for instance.
Analysis and Reporting
We provide complete SEO reporting to our clients on regular basis.
We Provide complete website analysis. By website analysis, we do not mean an automated tool to list HTML errors and backlink reports. We provide a complete report of how your website is developed, what are the technologies that are used, how your current SEO strategies are working, how much of the standards are being followed, what can be improved, how much concurrent users can your website handle, and a lot more.
Complete Security Audit
We will give you a complete picture of the security of your website. Our report includes not only the report but a complete guide of how to fix all problems that may compromise your website security.
The report makes it easy for you and your developers to understand the strategies that are implemented to get better SEO results.
We help our clients automate their business processes using their website (see website development). Your website is not only your face in public but also a channel of communication to the external world. Automation minimizes your cost of doing business. Our reports include a complete analysis of what can be achieved with your website.
Keyword research is the process of finding the best words or phrases that your customers are searching on google, bing, and other search engines. The selection of keywords is usually tricky and can lead to Investment that won’t benefit you. Our experts work round the clock helping our clients find the best-suited keywords that yield in better SEO.
Discover the low hanging fruits
We will help you identify the; long-tail, usually low volume, and easy to get results keyword phrases that your customers are searching for. Such keywords are the place to start.
High Volume Less competitive keywords
Keywords that have high traffic but fewer competitors are the second target of our research. We will help you identify keywords by competitors, keywords by season, and keywords by region. We will categorize the best suited intend of the keywords like Informational queries, Navigational queries, Transactional queries, and Commercial queries. The keywords will belong to the mid-term goals of our SEO campaigns.
High Volume Keywords
We will identify all the high volume keywords that you should absolutely compete in the long term. To be the industry leader you will require to have a share of traffic for these keywords.
Web Content Development
Website content needs to be perfect in all manners. An unprofessional content can negatively affect your brand image. Therefore, you should hire the most experienced team available in your budget to create content for your website. Website content usually evolves over time based on your SEO requirements. Our suggestion would be to go for the Annual Maintainance Contract (AMC). Your focus should be on your core business instead of managing your online image.
According to Google “page speed” is one of the signals used to calculate page rank in search results. As a result, website speed optimization is very crucial for your SEO. Website speed is dependent on a number of factors like hosting bandwidth, website platform technologies, quality of programming, etc. Here at Centangle, our developers manage heavy traffic websites using technologies like load balancing, caching, etc.
Legitimate email marketing is a nice marketing tool. We gather emails of interested people through subscription on your website. We use different tools to attract potential customers to your subscription list like ebooks, promos, webinars, trials, quizzes, etc. With good email marketing, you can not only keep in touch with your subscribers but pitch your upcoming products/service to your audience.