Brand Identity Design

Building a Strong Visual and Emotional Connection with Your Audience

Empowering Success through Brand Identity

By clearly establishing who you are, what you represent & what you stand for, you increase the chances of your customers buying from you. Over the past 5 years, Centangle has designed a myriad of brand identity, print design, UI/UX & digital campaigns for local & international organizations and SMEs.  We help businesses break through the clutter & grab the ideal customer’s attention, building brand perception in the eyes of the world & transforming first-time buyers into lifetime customers.

Why do you need Brand Identity?

Beyond saving the company money on promotion, a successful brand can be one of the company’s most valuable assets. Brand value is intangible, making it difficult to quantify. Still, common approaches take into account the cost it would take to build a similar brand, the cost of royalties to use the brand name, and the cash flow of comparative unbranded businesses.

How do we build Brand Identity?

The steps Centangle takes to build a strong, cohesive, and consistent brand identity will vary, but a few points apply broadly to most:


 A full SWOT analysis that includes the entire firm—a look at the company’s strengths, weaknesses, opportunities, and threats—is a proven way to help managers understand their situation.


The brand identity should help fulfill these goals. For example, if an automaker is pursuing a niche luxury market, its ads should be crafted to appeal to that market. 


Conducting surveys, convening focus groups, and holding one-on-one interviews can help a company identify its consumer group.


A company needs to create a consistent perception, rather than trying to combine every conceivable positive trait: utility, affordability, quality, nostalgia, modernity, luxury, flash, taste, and class. 


Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall message and business goals. 

Our Approach

Our approach creates lasting connections that turn customers into devoted advocates, setting your business on a path to success.