AP Case Study - Centangle Interactive

Header

Introduction

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About

The Project

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About

These brand guidelines serve as a reference for the essential elements that make up the Accelerate Prosperity brand and how they should be used. By following the recommendations in this guide, we will be able to establish a consistent look and feel across all communications, in every country where Accelerate Prosperity works, which will help us maintain a clear, strong brand identity. The goal of these guidelines is to ensure that Accelerate Prosperity and its work are always presented in the best possible light

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Brand’s

Guidelines

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Typography

colour palette

iconography

UX Research

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Research Goals

Methodologies

Assumptions

Competitive

Analysis

We have 4 competitors Combinator, …


Srengths	Srengths	Srengths	Srengths
One of the pioneer incubator Big alumni network Rigorous vetting process 125k USD funds are dispersed in each session 125k USD funds are dispersed in each session	Strong market presence worldwide Healthy number of startups & investment Rigorous vetting process Site looks semi modern	Received funding from Google, Samsung, US State Good social media presence Clear CTAs Site looks very modern	Good, in your face, call to action Partners and donors list is good Good social media presence Connected with some eco- systems of abroad Site looks semi modern

Weaknesses	Weaknesses	Weaknesses	Weaknesses
Difficult induction process You have to move to Silicon Valley Rigorous vetting process 3 months Program, is hardly adequate time to validate your idea They focus only on fundable startups They just need 1-2 companies a year to become really successful, and the rest can fail	Portfolio, their main strength, not that well presented CTA not very clear Limited information about their programs or venture on the site Not very great social media Presence	Based only in Karachi	Setup fund is sometimes more than funding businesses Site’s design lack clear hierarchy 3 months Program, is hardly adequate time to validate your idea

User

Persona

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“Check thematic areas where AP invests, and also monitor their last two years’ progress“

Beth Hart
32 years old, Portfolio Manager | USAID

Demographic Profile

Location: Office Gender: Male Education: MS International Business Devices: Laptop Status: Married

Attitudes

Needs to find required data as quickly as possible to finish her evaluation

Goals

Gather statistical data like AP’s thematic areas of investment and last year’s numbers required to prepare her portfolio report

“I want a market strategy overhaul, to reach and attract more end users in buying my products “

Ali Baig
32 years old, Portfolio Manager | USAID

Demographic Profile

Location: Office Gender: Male Education: MS International Business Devices: Laptop Status: Married

Attitudes

Needs to find required data as quickly as possible to finish her evaluation

Goals

Gather statistical data like AP’s thematic areas of investment and last year’s numbers required to prepare her portfolio report

SiteMap

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.

Wireframes

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.

DESIGN