Complex Programme Proposition
The identity needed to communicate incubation, investment, healthcare innovation, entrepreneurship, and programme support without becoming visually complicated.
Brand IdentityHealthcare BrandingSocial Media DesignCampaign Management
National Health Incubator Brand Identity and Social Media Campaign
National Health Incubator Brand Identity and Social Media Campaign
A complete healthcare branding and communication system covering visual identity, social media campaigns, motion graphics, print collateral, content production, and programme promotion.
Project Overview
Building a recognisable identity for health innovation
The National Health Incubator needed a clear and credible identity that could represent its role in supporting entrepreneurs developing innovations and services across health and related sectors. Centangle created a complete visual and communication system that introduced the programme, explained its value, invited applications, and strengthened recognition across digital and printed touchpoints.
The Mandate
Create and launch a complete identity for a new health incubator
The requirement was to develop a brand that could communicate healthcare, technology, entrepreneurship, and investment within one recognisable visual direction. The identity needed to work across the programme logo, social media communication, animated content, campaign materials, and printed collateral while remaining aligned with Accelerate Prosperity and Aga Khan University.
The Environment
A health innovation programme serving entrepreneurs and investors
The National Health Incubator operated at the intersection of healthcare, entrepreneurship, technology, and investment. Its communication needed to reach founders, startups, innovators, subject experts, investors, and programme stakeholders while explaining the programme’s offering, application process, partnerships, and value in a clear and engaging way.
Our Role
Brand identity, campaign creative, and end-to-end digital communication
Centangle developed the NHI brand identity and extended it across social media, motion graphics, print collateral, content production, campaign management, and post-campaign strategy. The work created one connected visual system for programme awareness, applicant communication, audience engagement, and long-term brand recognition.
THE CHALLENGE
NHI needed to communicate health innovation through one clear identity
The programme brought together healthcare, technology, incubation, investment, and entrepreneurship. Without a unified visual and communication system, it would be difficult to explain this multidisciplinary proposition clearly or build recognition among potential applicants and programme stakeholders.
The challenge was to create an identity that felt credible within healthcare, modern within technology, and approachable for emerging entrepreneurs. It also needed to remain flexible across social media posts, animated videos, brochures, programme information, application campaigns, and partner-led communication.
Multiple Stakeholder Groups
Communication had to speak clearly to health startups, innovators, founders, investors, experts, partners, and institutional stakeholders.
Cross-Platform Consistency
The programme needed one visual direction across Facebook, Instagram, Twitter, Google, printed collateral, and motion content.
Application Campaign Visibility
Social communication needed to introduce the programme, explain its benefits, create urgency, answer audience questions, and encourage suitable startups to apply.
The Solution
A complete healthcare brand and campaign communication system
Centangle developed a unified identity for the National Health Incubator combining a healthcare-led logo, blue visual system, supporting accent colours, Poppins typography, social media templates, animated videos, print collateral, content production, and campaign strategy. The system helped establish the programme’s identity while supporting awareness, applicant education, engagement, and programme promotion across digital platforms.
System Architecture — National Health Incubator Brand System
Presentation Layer
Programme Brand Experience
NHI Visual Identity
Presents the programme through its logo, colours, typography, and healthcare-led visual language.
APPLICATION LAYER
Social Media Campaign System
Supports programme awareness, applicant education, reminders, and application communication.
Motion and Digital Content System
Extends communication through animations, videos, educational content, and campaign assets.
Print and Programme Collateral
Applies the identity across brochures, information materials, and stakeholder communication.
DATA & INTEGRATION LAYER
Brand Guidelines
Defines logo usage, colours, typography, layouts, and visual consistency.
Campaign Content Framework
Organises programme messaging, benefits, insights, deadlines, and calls to action.
Creative Asset Library
Centralises approved logos, templates, graphics, motion assets, and print files.
Post-Campaign Strategy
Supports continued communication, visibility, and future programme campaigns.
FEATURE 01
National Health Incubator Logo
A distinctive identity combines a stethoscope, computer mouse, medical icons, and the NHI name to represent healthcare, technology, and incubation.
FEATURE 02
Visual Identity System
A consistent system of colours, typography, shapes, imagery, and graphic elements gave the programme a recognisable presence across communication formats.
FEATURE 03
Social Media Design System
Reusable creative formats supported programme introductions, benefits, industry insights, application reminders, countdowns, questions, and applicant engagement.
FEATURE 04
Multi-Platform Campaign Management
The campaign was supported across Facebook, Instagram, Twitter, and Google to create wider visibility and more coordinated audience communication.
FEATURE 05
Motion Graphics and Animated Content
Animated videos and motion assets brought energy to programme communication and made health innovation content more engaging across digital platforms.
FEATURE 06
Print and Brochure Design
Printed collateral presented programme information through the same brand system, creating consistency between online communication and stakeholder materials.
HOW WE DELIVER IT
Structured delivery from programme understanding to post-campaign strategy
The NHI project followed an integrated branding and campaign process focused on understanding the programme, creating its identity, planning communication, producing content, managing distribution, and supporting continued visibility.
- 01
PHASE ONE
Programme and Audience Understanding
Understanding the incubator’s objectives, healthcare focus, programme offering, partner context, audience groups, and communication requirements.
- Programme understanding
- Audience identification
- Communication objectives
- Brand personality direction
- 02
PHASE TWO
Logo and Visual Identity Development
Exploring identity concepts and creating a visual system that connected healthcare, innovation, technology, and entrepreneurship.
- Logo concepts
- Final programme identity
- Colour palette
- Typography system
- 03
PHASE THREE
Campaign and Content Planning
Structuring programme messaging around awareness, education, applicant benefits, healthcare insights, engagement, and application conversion.
- Content themes
- Campaign messaging
- Social media direction
- Application communication plan
- 04
PHASE FOUR
Social Media and Motion Production
Creating static posts, animated videos, campaign content, application reminders, countdowns, and educational communication.
- Social media creatives
- Motion graphics
- Animated videos
- Campaign content assets
- 05
PHASE FIVE
Print Collateral Design
Extending the identity into brochures and supporting materials for applicants, partners, and programme stakeholders.
- Brochure design
- Print-ready collateral
- Programme information materials
- Consistent brand applications
Measured Impact
From a new programme concept to a recognisable health innovation brand
The project gave the National Health Incubator a complete identity and a consistent communication system across digital, motion, and printed touchpoints. By combining rebranding, content production, campaign management, social media design, and post-campaign planning, the work created a stronger foundation for programme awareness, applicant communication, and long-term brand visibility.
Before
- The new programme required a distinctive and credible identity.
- Healthcare, technology, incubation, and investment needed to be communicated clearly.
- Application communication needed a consistent campaign system.
- Social media activity required coordinated content and visual management.
- Printed and animated materials needed alignment with the core brand.
After
- NHI gained a recognisable healthcare and technology-led identity.
- Programme communication followed one consistent visual system.
- Applicants received clearer information about benefits, trends, deadlines, and participation.
- Social media, motion, and print materials reflected the same programme identity.
- Post-campaign planning supported continued communication beyond the launch period.
WORK WITH US
Need a stronger identity and campaign for your programme?
Centangle helps organisations build identity and communication systems that improve visibility, explain complex programmes clearly, and support stronger audience engagement.