Paid media is the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Brands pay for content promotion to spread their message to audiences, at scale. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks, and ultimately increase revenue.

Why Paid Media?

Every day, companies struggle to get the right message in front of the right people, at the right time. Staying on top of innovations in paid social media activities and Google Ads Smart Bidding will definitely help push your brand to the forefront. Just as the internet is here to stay, the same goes for paid media and programmatic advertising. With artificial intelligence getting sharper and reducing manual effort, it will be more important than ever to invest in the ideal DSP to successfully execute your paid media campaigns.

An essential component of a digital strategy for brand awareness and revenue growth is media. Media acts as the channel that carries the brand message and promotes the brand or the brand message through paid, earned, and owned media.

What’s new and exciting is the myriad of methods you have to home in on super-specific audience segments, thanks to the massive amount of data consumers are sharing with digital services.

Precise targeting can boost the relevance of your paid media, driving better results, and maximizing your ROI. But with so many tools and platforms available, where do you even start?

From the ‘pull’ effect of paid search to the ‘push’ effect of programmatic, from Amazon Advertising to display (and everything in between), customized paid media programs help you reach your business goals. Our paid media experts stay current with the latest developments and updates, ad formats, and targeting features available, to keep you a few steps ahead of the competition.

Why Pay Per Click (PPC)

PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time browsing. With 97% of the world’s population turning to online search to find local products and services and 75% of people agreeing that paid ads make it easier to find the online information they’re looking for, and 63% of online searchers say they click on paid ads.

How do we do it?

We identify, analyze, understand, and reach the right audience at the right time using multi-media channel strategies throughout the customer journey. Whether you’re looking to just get started promoting your message, or you’re trying to optimize return, we help drive paid media performance from the start. Our partnerships with leading advertising platforms give you access to cutting-edge programs and features, mixed with strategies that drive business performance.

  • Optimize existing ad campaigns for better performance.
  • Eliminate wasted ad spend on expensive keywords and poorly optimized PPC campaigns.
  • Drive more leads and sales from search engines.
  • Dominate page one of Google and Bing search results.
  • To get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales.

Our Paid Media and PPC Services

We deliver custom, performance-based paid media services, measured against true business outcomes. We help you reach prospects and build connected audiences.

  • Google Ads Management
  • Bing Ads Management
  • Google Local Services Ads Management
  • YouTube Advertising
  • Display Ads Management
  • Nextdoor Advertising
  • Social Media Campaigns
  • Shopping Ads / e-Commerce Management