Lead Generation and Cold Calling Executive

We are looking for a confident and research-oriented Lead Generation and Cold Calling Executive who can identify suitable prospects, research their business needs, introduce Centangle’s relevant software services, and schedule meetings for the business development team.

The selected candidate will be responsible for both prospect research and outbound communication. The candidate should be able to identify organizations that may require Centangle’s services and approach them with a relevant and personalized sales message.

Key Responsibilities

• Research potential clients in Pakistan, the USA, UK, UAE, Saudi Arabia, and other target markets.
• Identify companies and organizations that may require software development, ERP, AI automation, mobile applications, websites, MIS, GIS, cloud, or digital transformation services.
• Study each prospect’s business, existing digital presence, industry, challenges, recent developments, and possible technology needs.
• Identify relevant decision-makers, including business owners, directors, CEOs, IT managers, digital transformation leads, procurement teams, and department heads.
• Build and maintain verified prospect lists containing company details, contact persons, email addresses, phone numbers, LinkedIn profiles, industry, and identified needs.
• Use LinkedIn, company websites, business directories, procurement platforms, social media, and other online sources to find suitable prospects.
• Prioritize prospects according to Centangle’s services, experience, target industries, and business development strategy.
• Conduct outbound calls to introduce Centangle and its software and digital transformation services.
• Personalize calls and messages according to the prospect’s business needs instead of using a generic sales pitch.
• Ask relevant questions to understand the prospect’s requirements, current systems, challenges, budget expectations, and decision-making process.
• Generate qualified leads and schedule meetings, presentations, consultations, and product demonstrations.
• Follow up with prospects through phone calls, emails, LinkedIn, and WhatsApp where appropriate.
• Maintain accurate records of prospects, calls, responses, follow-ups, and meeting outcomes in the CRM system.
• Coordinate with Centangle’s sales and technical teams to understand services, case studies, solutions, and target customer profiles.
• Support lead-generation campaigns for custom software, ERP and Odoo, AI automation, mobile applications, enterprise websites, MIS, GIS, accessibility, and cloud solutions.
• Achieve weekly and monthly targets for researched prospects, calls, qualified leads, and scheduled meetings.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Information Technology, Computer Science, English, or a related field.
• Fresh graduates may apply, although 1 to 2 years of experience in lead generation, online research, cold calling, telesales, or business development will be preferred.
• Strong spoken and written English and Urdu communication skills.
• Strong internet research and prospect identification skills.
• Confidence in speaking with senior professionals and decision-makers.
• Basic understanding of software, websites, mobile applications, ERP systems, AI, automation, or digital services.
• Good email-writing, presentation, and follow-up skills.
• Ability to understand business needs and match them with relevant software solutions.
• Familiarity with LinkedIn, CRM tools, Google Workspace, Microsoft Office, and online business directories.
• If any language you know other then English is a huge plus.

Preferred Skills

• Previous experience in a software house, IT company, digital agency, or B2B service organization.
• Experience in researching and contacting international prospects.
• Familiarity with LinkedIn Sales Navigator, Apollo, Clutch, Crunchbase, Upwork, procurement portals, or similar lead-generation platforms.
• Ability to verify contact information and maintain clean prospect databases.
• Professional telephone etiquette and persuasive communication skills.
• Self-motivated, organized, target-oriented, and comfortable with regular follow-ups.

Performance Indicators

• Number of relevant prospects researched and verified.
• Quality and accuracy of prospect information.
• Number of outbound calls and personalized outreach messages.
• Number of qualified leads generated.
• Number of meetings and demonstrations scheduled.
• Call-to-meeting and lead-to-opportunity conversion rates.
• Accuracy of CRM records and follow-up activities.
• Contribution to Centangle’s monthly sales pipeline.

Compensation and Benefits

• Market-competitive salary.
• Performance-based commission and incentives.
• Training on software services, prospect research, and business development.
• Opportunity to engage with local and international clients.
• Professional growth within Centangle’s sales and business development team.