About this role
Centangle Interactive is looking for a Junior App Store Optimization (ASO) Executive to support the growth, visibility, and performance of our mobile applications across the Google Play Store and Apple App Store. The ideal candidate should have 6 months to 1 year of hands-on experience in ASO, app marketing, SEO, or a related field, with a basic understanding of app store optimization, keyword research, and mobile app growth.
Key Responsibilities
- Conduct keyword research to identify relevant and high-potential keywords for mobile applications.
- Optimize app titles, descriptions, keywords, and other app store metadata.
- Monitor app rankings, downloads, ratings, reviews, and overall store performance.
- Research competitors and identify opportunities to improve app visibility.
- Assist in optimizing app icons, screenshots, and other store listing assets.
- Maintain and update app store listings based on ASO best practices.
- Track keyword rankings and app performance and prepare regular reports.
- Assist with A/B testing of app store listings and creative assets.
- Stay updated with ASO trends, app store updates, and industry best practices.
- Collaborate with marketing, design, and development teams to improve app performance.
Requirements
- 6 months to 1 year of experience in ASO, App Marketing, SEO, Digital Marketing, or a related field.
- Bachelor's degree in Marketing, Business, Computer Science, Software Engineering, or a related field.
- Basic understanding of App Store Optimization, keyword research, and app store ranking factors.
- Familiarity with Google Play Store and/or Apple App Store.
- Good analytical and research skills.
- Strong attention to detail.
- Good written and verbal communication skills.
- Ability to work independently and as part of a team.
Preferred Skills
- Experience with ASO tools such as AppTweak, Sensor Tower, MobileAction, or similar platforms.
- Basic knowledge of app performance metrics and analytics.
- Understanding of SEO and digital marketing principles